Curriculum of the KEDGE Bachelor Wine Specialisation

4 modules:

1 - CSR & Sustainability
-    CSR & Sustainability: introduction and objectives
-    Environmental aspects of sustainability
-    Economic aspects of sustainability
-    Social aspects of sustainability
-    How to implement sustainable practices
-    How to build a global CSR and sustainable strategy in different companies
-    Field visit: a sustainable business model

2 - Wine & climate change

-    Climate change: facts, figures, implications, perspectives
-    Climate change: impact on the wine industry
-    Climate change: mitigation strategies and opportunities for the wine industry
-    Field visits: mitigation strategies in different wine companies

3 – Green marketing and wine tourism applied to sustainable wine estates
-    How to use sustainability in your marketing strategy (focus on Bordeaux region)
-    How wine tourism can contribute to an environmental-friendly focused marketing strategy (focus on Bordeaux region)
-    How to best promote sustainable wines in restaurants or wine shops
-    Digital tools dedicated to sustainable strategies in the wine industry: apps, social networks, on line story-telling
-    Visits of châteaux and/or a wine companies with a distinctive green marketing strategy

4 – Product skills and knowledge (sustainable, organic, biodynamic, vegan)
-    Viticulture and winemaking basics
-    Wine tasting basics
-    Viticulture: conventional, sustainable, organic, biodynamic
-    Wine tasting skills: are sustainable wines tasting differently?
-    Winemaking: how to be more sustainable?
-    Factors affecting the price of sustainably produced wines
-    Visits of organic/biodynamic chateaux and estates