Wine & Sustainability
KEDGE Bachelor 3rd year Wine Specialisation
Wine & Sustainability Specialisation
The courses are taught by KEDGE professors and wine professionals or CSR experts. The courses also include tasting workshops, case studies and field visits.
Curriculum
4 modules:
1 - CSR & Sustainability
- CSR & Sustainability: introduction and objectives
- Environmental aspects of sustainability
- Economic aspects of sustainability
- Social aspects of sustainability
- How to implement sustainable practices
- How to build a global CSR and sustainable strategy in different companies
- Field visit: a sustainable business model
2 - Wine & climate change
- Climate change: facts, figures, implications, perspectives
- Climate change: impact on the wine industry
- Climate change: mitigation strategies and opportunities for the wine industry
- Field visits: mitigation strategies in different wine companies
3 – Green marketing and wine tourism applied to sustainable wine estates
- How to use sustainability in your marketing strategy (focus on Bordeaux region)
- How wine tourism can contribute to an environmental-friendly focused marketing strategy (focus on Bordeaux region)
- How to best promote sustainable wines in restaurants or wine shops
- Digital tools dedicated to sustainable strategies in the wine industry: apps, social networks, on line story-telling
- Visits of châteaux and/or a wine companies with a distinctive green marketing strategy
4 – Product skills and knowledge (sustainable, organic, biodynamic, vegan)
- Viticulture and winemaking basics
- Wine tasting basics
- Viticulture: conventional, sustainable, organic, biodynamic
- Wine tasting skills: are sustainable wines tasting differently?
- Winemaking: how to be more sustainable?
- Factors affecting the price of sustainably produced wines
- Visits of organic/biodynamic chateaux and estates
Wine Tourism and Tourism
KEDGE Bachelor 3rd year Wine Specialisation
