Cursus de la spécialisation en vin du Kedge Bachelor

4 modules

1 - CSR & Sustainability

• CSR & Sustainability: introduction and objectives
• Environmental aspects of sustainability
• Economic aspects of sustainability
• Social aspects of sustainability
• How to implement sustainable practices
• How to build a global CSR and sustainable strategy in different companies
• Field visit: a sustainable business model

2 - Wine & climate change

• Climate change: facts, figures, implications, perspectives
• Climate change: impact on the wine industry
• Climate change: mitigation strategies and opportunities for the wine industry
• Field visits: mitigation strategies in different wine companies

3 – Green marketing and wine tourism applied to sustainable wine estates

• How to use sustainability in your marketing strategy (focus on Bordeaux region)
• How wine tourism can contribute to an environmental-friendly focused marketing strategy (focus on Bordeaux region)
• How to best promote sustainable wines in restaurants or wine shops
• Digital tools dedicated to sustainable strategies in the wine industry: apps, social networks, on line story-telling
• Visits of châteaux and/or a wine companies with a distinctive green marketing strategy

4 – Product skills and knowledge (sustainable, organic, biodynamic, vegan)

• Viticulture and winemaking basics
• Wine tasting basics
• Viticulture: conventional, sustainable, organic, biodynamic
• Wine tasting skills: are sustainable wines tasting differently?
• Winemaking: how to be more sustainable?
• Factors affecting the price of sustainably produced wines
• Visits of organic/biodynamic chateaux and estates

Stage de fin d'études