Wine, Business & Sustainability
Spécialisation de 3ème année du KEDGE Bachelor
Accès :
Bac +2
Durée :
1 an
Diplôme(s) :
Bac +3 visé - Bachelor
Campus :
Bordeaux
Rythme :
Temps plein
Alternance
Langue :
Anglais
Spécialisation Wine, Business & Sustainability
Les cours sont dispensés par des professeurs de KEDGE et des professionnels du vin ou des experts en RSE. Les cours comprennent également des ateliers de dégustation, des études de cas et des visites de terrain.
Cursus
4 modules
1 - CSR & Sustainability
- CSR & Sustainability: introduction and objectives
- Environmental aspects of sustainability
- Economic aspects of sustainability
- Social aspects of sustainability
- How to implement sustainable practices
- How to build a global CSR and sustainable strategy in different companies
- Field visit: a sustainable business model
2 - Wine & climate change
- Climate change: facts, figures, implications, perspectives
- Climate change: impact on the wine industry
- Climate change: mitigation strategies and opportunities for the wine industry
- Field visits: mitigation strategies in different wine companies
3 – Green marketing and wine tourism applied to sustainable wine estates
- How to use sustainability in your marketing strategy (focus on Bordeaux region)
- How wine tourism can contribute to an environmental-friendly focused marketing strategy (focus on Bordeaux region)
- How to best promote sustainable wines in restaurants or wine shops
- Digital tools dedicated to sustainable strategies in the wine industry: apps, social networks, on line story-telling
- Visits of châteaux and/or a wine companies with a distinctive green marketing strategy
4 – Product skills and knowledge (sustainable, organic, biodynamic, vegan)
- Viticulture and winemaking basics
- Wine tasting basics
- Viticulture: conventional, sustainable, organic, biodynamic
- Wine tasting skills: are sustainable wines tasting differently?
- Winemaking: how to be more sustainable?
- Factors affecting the price of sustainably produced wines
- Visits of organic/biodynamic chateaux and estates
Stage de fin d'études
