"The programme gave me advanced wine product knowledge through its challenging and extremely fun WSET 3, Business Field Trip, and related components. I also learned fundamentals about the wine business including marketing and positioning for wine, and staying up-to-date with market research. These skills are integral to my current job as Buying Coordinator at 67 Pall Mall Singapore, one of the world’s best places for wine. The course’s intensity prepared me for work life, helped me prioritise well-being and good practices at work, and taught me invaluable soft skills such as time management, efficiency, and effectiveness, through its numerous challenging assignments and research projects. The most interesting thing about projects in this course was that all of them had potential real-life applications and their focus on sustainability, which I try to put in practice wherever possible. "
I did the MSc in Wine & Hospitality Management and it was a very rewarding experience both on a human and academic level. The course was very comprehensive and covered many aspects of the wine and hospitality industry, from wine production to retailing. Throughout the course, I was able to develop a solid foundation of skills in the wine industry, project management and marketing/communication. As a business developer at Domaine de Piéblanc, these skills have enabled me to acquire a certain credibility and to be a force of proposal for the domain. I highly recommend this course to all those who wish to enter this exciting sector of activity.
Since August 2022, I have been a sommelier trainee at Jean Imbert's gastronomic restaurant. I immediately fell under the charm of this prestigious hotel.
By combining the learning of the MSc Wine & Hospitality Management programme with my skills acquired at the Plaza Athénée, I was able to implement the necessary opportunities to satisfy our customers.
"This training course responds to current digital issues and the challenges facing companies, particularly in our e-commerce sector. The content proposed integrates the thoughts and expectations of companies in order to best meet the training needs of future digital marketing and e-business professionals. The academic expertise provided by the academic body, coupled with the interventions and professional immersions will prepare students to integrate the professional world thanks to the acquisition of knowledge and operational skills corresponding to the evolutions and transformation of the digital marketing and e-business professions."
Eugénie and Haris chose to live in Dublin after their studies at KEDGE in Bordeaux.
She works for Linkedin as Account Executive and he is Territory Manager for Google Cloud. She loves the life balance she found in her job.
Haris is convinced that choosing KEDGE was one of his best choices he made not only be the studies and courses that he took but also for the people that he met.
“The role of purchasing has completely changed… purchasing managers today must have a vision of the whole business. The importance is on design-to-cost, optimising costs whilst capturing innovation and ideas… finding suppliers who are a force of proposition. The MAI is at the forefront of training highlevel people for this strategic change”
“As an undergraduate I wasn’t sure what I wanted, but one thing was sure…I didn’t want to be stuck in an office all day long ! The MAI helped me realize my dream. I am currently working in packaging purchasing in Amsterdam in a fastmoving and multicultural environment. What I love is that I never have two days the same…and every day brings a new challenge !”
«In the top-of-the-range luxury goods sector the emphasis is put not only on quality but very much on innovation and speed. The role of purchasing today is to be the active interface between the artistic and marketing directors who are at the leading edge of creativity, and our strategic suppliers. The MAI focusses very much on the human qualities required to operate in this very demanding and fast-moving context.»
“At a time when most companies are concentrating on their core business, and where value creation and innovation are the keys to success, the strategic role of purchasing has become enormous. To my mind the MAI represents excellence in this field and it is not surprising that there is a huge demand for their students.”