Attending our Digital Winter School is a great way to enhance your knowledge and broaden your international experiences. During the first course session of our programme, you will learn more about the ‘buzzword’ technologies – what are they, how do they work, what are their applications- thus enabling you to better contextualize these tools; indisputable drivers of modern business.
In the second course, you will learn more about the impact of these technologies on the companies and the people who use them, with a specific focus on how companies are developing catered, enhanced and specific marketing based on data gathered, collected and analysed.
We hope you enjoy this digital experience with us!
The timing of every special event, the process, the transportation, the lunches/dinners and every little piece that went into making each day one of the best days of our lives :) It is a true privilege to have been a student at Kedge, and a member of the summer study abroad in Marseille. My perception of the world has been enlightened and enriched in so many ways. Beauty defines itself in a more elaborate form, with visions unimaginable. I have seen culture I could only dream of, I have tasted food I will never forget, I have stepped foot in castles, looked up at cliffs 50 X my size, and tasted the salty Mediterranean. I have breathed the French air and felt the atmosphere all around me. In the end, I have been left with a kaleidoscope of experiences I will be forever grateful for.
The stakes for the coming years will be outstanding, because they will be both global and local, disruptive, environmental, collaborative, societal, etc. and the training of new managers who know how to handle all those paradigms simultaneously, then becomes essential to meet those challenges. In this context, we strongly believe that driving innovation and boosting entrepreneurs at the national and international levels are essential. Therefore, we support KEDGE’s initiative in launching this MSc degree. Developing relevant skills will enable young people to get an entrepreneurial spirit, both to create a start-up and to drive in-companies transformation and innovation projects.
Graduating from the IBBA programme in 2014, I took advantage of my schooling to multiply my experiences abroad: Dubai, Shanghai, Istanbul, Denmark, South Africa. Over 48 months at KEDGE, I only stayed on the Marseille Campus for 18 months. I did both internships and academic exchanges. I was able to discover incredible cultures and completely different ways of seeing the world.
After my end-of-study internship in Cape Town, South Africa, for a large French agro-food group, I decided to stay with the company and continue to develop our presence in the Sub-Saharan region and in East Africa. After 3 years in the company, I wanted to come back to France to create my own company. And to hide nothing, the return is not easy at all! It is precisely in South Africa that the idea of Hadrien's Cocktails germinated. Indeed, during a festival in the middle of summer, under 40°C, I go to the nearest bar for a fresh Mojito. The waiter tells me that he doesn't make cocktails because it's too long and his waiters are not trained. The idea then germinates to have a preparation already fresh with crushed ice inside, and especially with real mint flakes, and for that, you need a frozen preparation. I then start making Mojitos in ice cube trays in my kitchen to see how it behaves. And 18 months later, I brought out the first range of Hadrian's Cocktails: Cocktails with real fruit, without colouring or preservatives, and with that specific granite texture that allows the product to be consumed immediately. After the launch in 2017, we went from 40 supermarkets to 450 in 2019, we work with 80% of the classic brands. And this year, we are launching 2 new ranges for children, including a real mass market product, healthy popsicle sticks that provide 3 of the 5 portions of fruit recommended for children. Our ambition: to become the "Pom'potes" of popsicle sticks. We had also developed many partnerships with festivals (the idea came from a festival after all!), but the economic situation cancelled all our projects. We also had to deliver the amusement parks. Here again, status quo. Finally, to counter our seasonality, we are launching a range of salty culinary aids to have an activity during the winter periods. The first skill developed at KEDGE: Negotiation! Then the international side of my program, which allowed me to open up to the world and develop adaptability skills. Finally the pro-activity: always do more than requested. Indeed the Pro-Act program is really perfect to develop this ability. I myself remember having done two pro-acts when only one was necessary for the diploma requirement.
Over the past 2 decades, consistently at a senior-management level with major multinational companies (IBM, Tyco, ADT Caps, ACN), I have gathered substantial experience of business practices ‘in the real world’. When I decided to return to the world of academia, first to complete my Executive MBA and now my DBA, obviously these experiences were and have been tremendously beneficial to me. However, the opportunity to take a step back and to contextualize my acquired knowledge in the framework of business and management research and applied theory – particularly in the field of Organisational Behaviour – has helped me to diversify my business acumen and quite simply has given me more tools to use in my professional life as a manager, which I have no doubt are now and will continue to be valuable assets.
"For most of my career I have made video games, most notably I was the producer of Raving Rabbids. Later on I decided to build my own company, I wanted to be able to manage myself and my own business, to push it to the next level. The KEDGE Global Executive MBA gives me the opportunity to share my project and all that goes with it. Many things have evolved, I have met many people, the company has started to be known and my personal development has advanced. The EMBA is flexible with regards to my family life and fits perfectly with my professional schedule."
Next January, I will start an internship in London, working in the City. This first international experience will give me the exposure and the language proficiency I need before embarking on further travels. In August, I will be leaving for an 18-month stint in Wilmington, in the United States, where I will be studying towards a dual French/American degree. Beyond the experience of expatriation itself, this will make my CV stronger and more appealing to international-minded recruiters.
“The French Foreign Trade Advisors are proud to support this MSc programme, which is considered as the leading course in International Trade in France, owing notably to its maritime specialisation. All courses are delivered in English, which means the programme welcomes students from all over the world. All CCEF lecturers are practising professionals and take great pride in transmitting their knowledge and expertise to future senior decision makers in the fields of international trade, shipping and logistics, for which Marseille is a world-class hub.”
She did not hesitate for long. Only a month into her four-year long course,Soriana decided to go for a dual degree,amongst the many options available. At the end of her second year, she left the Marseille campus for San Diego University,in California. “I spent three amazing semesters there. I was taking the same courses as American students,was living with them... In nearly two years abroad,you really have the time to soak up the local culture”,says Soriana. A year into her exchange,the 23 year-old started to plan ahead and applied for graduation internship positions. The move paid off and Soriana was able to spend her fourth semester at Airbus UK Helicopter, in Oxford,starting in January 2015. “I was working in events marketing, helping with organising airshows.”So,was the dual degree approach worth it? “Yes,I think it was. I did not necessarily realise it at first but during my internship people were often remarking on it when introducing me.” Having graduating in May 2015, Soriana then opted for a gap year. “I wanted to take a break and take the time to think about what I really wanted to do for my Master”,she says. Living in Australia since August 2015, this kayaking fanatic plans her road trip according to the best spots. She works hard between two kayaking trips,however: “I spent three months in Darwin working on a mango plantation,then a few weeks as a waitress in Brisbane,and I currently work as an au pair in Melbourne.” She is never short of plans and projects, that’s for sure! Soriana wants to work as a project manager in the aviation industry. Looks like she is off to a great start!
Having graduating already with a Master in business law from the University of Strasbourg, adding the KEDGE MSc to my education gave me the opportunity to deepen my theoretical knowledge thanks to the diversity and innovation offered during the programme and to the quality of the speakers. Thank to the MSc I performed better on financial issues in my first job in the market activities of Crédit Mutuel Alliance Fédérale. After my success at the three levels of the CFA Programme, I had the opportunity to join the Crédit Mutuel Federative Bank in order to support and analyse external growth projects within the Crédit Mutuel Alliance Fédérale.