Testimonials
"This training course responds to current digital issues and the challenges facing companies, particularly in our e-commerce sector. The content proposed integrates the thoughts and expectations of companies in order to best meet the training needs of future digital marketing and e-business professionals. The academic expertise provided by the academic body, coupled with the interventions and professional immersions will prepare students to integrate the professional world thanks to the acquisition of knowledge and operational skills corresponding to the evolutions and transformation of the digital marketing and e-business professions."
Video Testimonial
Eugénie and Haris chose to live in Dublin after their studies at KEDGE in Bordeaux.
She works for Linkedin as Account Executive and he is Territory Manager for Google Cloud. She loves the life balance she found in her job.
Haris is convinced that choosing KEDGE was one of his best choices he made not only be the studies and courses that he took but also for the people that he met.
“The role of purchasing has completely changed… purchasing managers today must have a vision of the whole business. The importance is on design-to-cost, optimising costs whilst capturing innovation and ideas… finding suppliers who are a force of proposition. The MAI is at the forefront of training highlevel people for this strategic change”
“As an undergraduate I wasn’t sure what I wanted, but one thing was sure…I didn’t want to be stuck in an office all day long ! The MAI helped me realize my dream. I am currently working in packaging purchasing in Amsterdam in a fastmoving and multicultural environment. What I love is that I never have two days the same…and every day brings a new challenge !”
«In the top-of-the-range luxury goods sector the emphasis is put not only on quality but very much on innovation and speed. The role of purchasing today is to be the active interface between the artistic and marketing directors who are at the leading edge of creativity, and our strategic suppliers. The MAI focusses very much on the human qualities required to operate in this very demanding and fast-moving context.»
“At a time when most companies are concentrating on their core business, and where value creation and innovation are the keys to success, the strategic role of purchasing has become enormous. To my mind the MAI represents excellence in this field and it is not surprising that there is a huge demand for their students.”
"Soft skills are essential to entrepreneurial success in order to effectively manage teams, develop creativity, share a vision and lead the digital and ecological transformations that are essential to the 21st century economy. With its highly innovative inductive pedagogy, the ITE Master's degree prepares future actors of change to make the most of these intrinsic skills, which will support their business models and enable them to imagine disruptive solutions and competitive advantages that are decisive for the success of their business or intrapreneurship project. To say that the world belongs to this new generation is a common sense. Providing the means of collective intelligence to prepare them for this is a challenge that this ITE master's programme takes up.
Being in touch with many professionals, we can see the rising demand for hybrid talents who handle both the challenges of finance and those of sustainability and responsibility.
This programme aims to train managers able to drive innovative projects within companies with an intrapreneurial spirit, but also to create new businesses. We are convinced that mastering these skills will be an asset throughout their careers in order to promote the emergence of start-ups and the outreach of SMEs, ISEs and major companies at the national and international levels.