I chose the MSc Marketing programme because I wanted a vocational training with a very handson approach of the professional and business world. I was interested in events management so the association with ANAé was definitely an added value. Many of the lectures were given by practising professionals in the field of events management, which enabled me to develop a clear vision of business realities and display a very professional approach as soon as I started working.
I was a seafarer on board container vessels for 3 years and I wanted to get a master’s degree in maritime and logistics field. I found Kedge Business School with its well-known International Trade & Logistics program and it was one of my target to get a master’s degree abroad and working in a maritime or logistics company office and settle down after challenging sea experience.
The curriculum of the program was very well organized and it allowed me to develop my skills not only in maritime but also in logistics and to understand the onshore side of the maritime business. During the program I learned a lot from important professors mostly coming from industry and I learned from my classmates coming from different backgrounds and countries through group studies.
Today, I work in a French Oil & Gas Performance Management Company in an international environment and I am using my sea experience and the management capabilities that I gained at Kedge Business School which is very important for me.
The MSc programme opened up a wide range of career opportunities for me. It enabled me to move from the yachting business to the shipping industry. This training is a real plus for anyone wanting to pursue an international career in the maritime transport industry.
A one year compact master of science with unique specialty and focus on maritime industry was the course I was seeking for. KEDGE Scholarship helped me success in shipping. Business development, setting pricing policy and commercial analysis are among my responsibilities nowadays in CMA-CGM. Law courses were the nutshell of this MSc, thought by a professional team which opened a new horizon in international trade and logistics for me.
“After a university exchange program in Mexico as part of the Master 1 degree, I had the opportunity to continue my education in a work-study program. The degree provides solid theoretical and professional training in the fields of supply chain management, sales, international transport and logistics. This teaching gave me concrete knowledge of the business world and its issues related to international trade. After completing my work-study program at DB SCHENKER, I joined CMA CGM as an Area Manager for the LATAM lines.
In the purchasing sector, the product is at the heart of the company's strategy with new challenges in terms of innovation and sustainability. The notions of quality and price are the fundamental elements of our jobs as buyers, and the third key is the time required to make the goods available.
Internationally, inbound or outbound logistics is therefore one of the components of the final price. It is a significant lever for optimisation and savings and requires mastery of all aspects, especially customs and legal. This learning process requires training.
In a world where 80% of international trade is carried out by sea, it is quite natural that I chose one of the best training courses in this field, "the Msc International Trade & Logistics". The training is very practical and provides the necessary theoretical basis for acquiring expertise in the field of international transport. It is also the access to a dynamic professional network with programmes such as mentoring that led me to the company I joined following the Master's degree.
Today, I am the purchasing and logistics manager for the Marseille-based group CIS, which generates 100% of its turnover internationally.
In this context, I was able to acquire and consolidate expertise in Africa, the Middle East, Eurasia and South America. I lead an international team with which we implement and manage the purchasing strategy in more than twenty countries.
“After a master's degree in business law, I found this program extremely comprehensive. It prepares us to manage, from start to finish, business issues, internationally. With this experience, I continued, at the end of the program, at BOURBON OFFSHORE where I had completed my work-study program to lead a project to create and market a new activity.
The case studies, real assets of the program, helped me in each phase of this project (market analysis, development of business process, creation of an offer, negotiation, etc ...).
After the signing of the first contracts, I decided to satisfy my wish for expatriation by joining the PARLYM group, whose general manager had attended our final case presentations.
Based in Abidjan, Ivory Coast, I am currently in charge of pipeline installation and LPG sphere construction projects in the Vridi area. I thus develop my technical expertise in energies and my knowledge of Africa, in order to take charge of the commercial development of a region on this continent.”
My year with the MSc programme proved decisive as it acted as a bridge between my academic training and my professional career. I was able to secure a permanent employment before actually graduating, which was a tremendous help. The Product Manager plays a critical role in a digital business: you have to be both creative, in order to design unique experiences for users, and data-driven to be able to measure the impact of actions taken. The MSc Marketing & Brand Management programme was definitely the best option for me.
What I remember most from the programme is the excellent relationship we had with faculty members, who provide lots of advice and support in the fields of business creation and business development. What with the Pro-Act assignments, internships, case studies and other events, I was able not only to get great training, but also to start building my personal network, which proved invaluable when I set up my own events company. I am now able to offer a marketing perspective on all event-related projects, as this MSc programme taught me how to analyse, understand and implement operations based on clients’ requirements.
The MSc Marketing & Brand Management allowed me to develop great creativity, a product sensibility and solid technical foundation in marketing, communication and management on the international scope. I am today the China distribution area manager for the company JOG Swimwear. I am in charge of developing the Chinese market and I am working closely with 5 -star spa managers to develop partnerships. My integration into working life has been greatly facilitated by the professional dimension of the MSc. I keep excellent memories of my life in the Marseille campus and I’m still in touch with my school mates.