“One of the strengths of this MSc is to access lectures given by industry professionals and to directly discuss with them. Our employability is reinforced. Another asset of the program is rich multicultural exchange with students from all backgrounds. After my internship at Crédit Mutuel CIC BECM, I had the chance to be offered a permanent contract. Being graduated from a MSc is an advantage for my future career within the group thanks to its recognition and international scale.”
At Airbus Helicopters, we are leading a transformation process to do even better in our generating value activities. We are making use of the digital dimension as a genuine tool serving the company’s business lines in order to improve the customer relationship and the efficiency of our industrial processes. The aim is to co-build these changes, meaning to boost all stakeholders’ involvement, internally and externally. This digital transformation raises questions about skills, recruitment and in-house training. Faced with the challenge of a massive need for recruitment in the next 15 years of well-trained entrepreneurs, with strong initiative mindset and open to innovation-driven culture. In order to meet new challenges and build the future together, we support KEDGE’s initiative for this new Msc in Innovation, Digital Transformation and Entrepreneurship.
As a young engineer, I wanted to better understand how business works, and how a technology can be brought successfully to the market. We live in a world that has to change fast : sustainability and digitalisation are a must, but companies struggle to keep up. I strongly believe that the solution is the path of innovation and entrepreneurship. During the year, I develop various innovative projects for major companies, but I also learnt how to build a business plan for financing my ideas, how to pitch my vision and how to succeed in the market. Thanks to this Master, and to the engagement of Kedge in sustainable development, I now feel ready for creating my own start-up, and helping companies innovate.
"CEA's innovation-driven culture develops technologies that ensure industry’s competitiveness across multiple markets. With 20,000 multidisciplinary researchers it combines deep expertise and world-class pre-industrialization facilities to focus strategically on global challenges such the digital transformation, clean & safe energies, health & wellness, safety & security and Industry 4.0. CEA files 600 patent applications a year, supports 600 partnerships and launches more than 220 high-tech start-ups. Its annual turnover is €5.3 billion. CEA is identified by Reuters / Clarivate as Europe’s most innovative public research institution. KEDGE is a key partner to support CEA in this strategy."
Anne-Sophie has always gone all-out to achieve her ambitions and has successfully taken up international opportunities to reach the position she holds today. After an internship at a film library in Los Angeles, she became an audio-visual attaché at the Hong-Kong consulate. After falling in love with China, she chose to focus on this country and today works for a production company in Beijing. She sells Asian films (Korean, Indonesian, Iranian, etc.) internationally and also represents Uni France, selling French films in China. Her daily life is one of excitement, travel and culture.
In a context where data is at the heart of the transformation challenges facing companies, the skills and knowledge linked to data processing are essential. From large groups to startups, including transformation players (consulting firms, agencies, etc.), this programme provides companies with a relevant response to their search for versatile (business, IT & data-science) and cross-disciplinary talent: combining a strategic and operational vision of activities
In a highly regulated technological context, AI and Business Intelligence subjects are now found to have practical applications in companies in order to continue to give meaning to Data with an increased use of external expertise from consultancy firms. As a result, multi-skilled junior consultants are becoming a rare resource. It is therefore crucial to train rigorous, methodical collaborators with a business orientation who are sensitive to the problems and opportunities offered by Machine Learning. The specialisation offered by KEDGE perfectly meets this challenge. By combining the pedagogical excellence offered by its faculty with the relevance of practical case studies, this MSc will train the future Data Marketing consultants who will meet the expectations of firms in this field.
Today, technology is at the heart of our clients' business, and their business and technology strategies are inseparable, if not indistinguishable. Data and artificial intelligence technologies are recognised as powerful levers to execute these strategies and transform the business.
To reap the full benefits of its data, the company must enable the relevant use of data within a controlled framework. To optimise its business processes, it must deploy artificial intelligence and automate activities wherever possible and relevant.
The talents arriving on the job market today, in addition to showing curiosity and agility, must understand the challenges of this transformation to imagine the company of tomorrow. They must master the technologies, understand their strengths and limitations in order to be able to implement them within their company in an ethical and responsible manner. Through the BI & ML master's programme, Kedge offers training that prepares students to address these issues.
Eric set up his company during the second part of his placement, in an environment that is unique to him: urban culture. Les Initiés is a creative agency specialized in the production of photo and video content, based in Paris. If he got to where he is today, he says it's thanks to the network! His first clients are former business school classmates. In three years, Eric Meng managed to develop his business and worked with renowned groups such as Nike and Citadium.
Chloé has lived in Bordeaux for several years, where she has developed a personalised wine-tourism business for international visitors, in addition to working as a communication and branding consultant, specialising in this sector. Thanks to her constant willingness to learn and her boundless energy, she has made a name for herself and embraced numerous activities. As an example, she trained as a sake educator (the only woman in France to do so).