Curriculum "Wine & Hospitality Management"

FUNDAMENTALS OF MANAGEMENT

• Innovative strategies for sustainable entrepreneurship
• Financial performance management
• Business & sustainability: transition & durability
• Public speaking, visual communication & design
• Data management
• Marketing reconsidered
• Team management & inclusivity
• Ecological challenges & organisational management

EXPERT SKILLS

• 2 pre-specialisation courses in international wine & hospitality management

LEARNING BY DOING

• Impact project: Transition, sustainability or inclusivity

REAL-WORLD SCENARIOS

• Case studies: Decarbonation & business methodology
• Corporate Project:
  A consultancy mission on a real and current issue of a company. Corporate projects enable participants to gain valuable hands-on experience of business conduct and strategy and deal with the practical complexities. Students are guided by their KEDGE tutor throughout the project. The assignment is done in groups of 4 to 5 students. A combination of collective and individual work. Final presentation in front of the corporate and KEDGE tutors.

ADDITIONAL COURSES

• Languages:
  -English / FLE (French as a Foreign Language)
• Hard Skills:
  -TOSA Excel & coding skills
  -TOEIC preparation
  -Orthodidacte
  -Option to spend a semester abroad at a partner university
• Choose your experience:
  -Internship in the UK or abroad
  -Undertake another corporate project

SEMESTERS 1 to 3

FOUNDATIONS OF WINE & HOSPITALITY BUSINESS
- WSET Level 3 award in wines
- Wine regions
- Wine & Art
- Wine Economics
- Wine Markets
- Wine Distribution Channels &  Negotiations with Distributors
- Food & Beverage Economics
- Sommellerie & Wine Cellar Management
- Finance in Wine & Hospitality
- New Business Models - Employer brand
- Developing a restaurant concept in a hotel

STUDY TRIPS & FIELDS VISITS
- Business Field Trip: French wine regions
- Business Field Trip: South Africa wine regions

DEVELOPING A SUCCESSFUL BUSINESS
- Entrepreneurship
- Wine & Hospitality: CSR and Sustainability
- Wine tourism Innovation
- Valuation of wine assets
- Applied Wine & Hospitality Marketing
- High Performance Distribution
- Strategy for Hotels

FINAL DISSERTATION

The final dissertation is a research project, conducted with the support of an academic supervisor. The written report and its oral presentation contribute to one third of the final grade for the MSc.