Wine & Hospitality Management

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Curriculum "Wine & Hospitality Management"

Admission level

Degree

Long Track

Admission level:

Bachelor's degree - 3 years
Regular Pathway

8,500€ - 2 academic semesters

Master of Science (MSc)

26,900€ - 3 academic semesters

Degree:

MSc, Master of Science

Short Track

Admission level:

Bachelor's degree - 4 years
 
Master of Science (MSc)

26,900€ - 3 academic semesters

Degree:

MSc, Master of Science

Long Track

Intake: September

Admission level :
Bachelor's degree - 3 years
Duration :
5 academic semesters
Degree :
MSc, Master of Science
Campus :
Bordeaux Paris Lausanne
Format :
Full time
Language :
English

Regular Pathway

Format :
Full time
Duration :
2 academic semesters
Language :
English French
Campus :
Bordeaux
Admission level :
Bachelor's degree - 3 years
SEMESTER 1

Manager skills 

  • Introduction to business management (Fast-Track for non-managers)
  • Strategic Management
  • Financial Performance Management
  • Corporate Social Responsibility
  • Data Management
  • Soft skills :
    • Public Speaking
    • Visual communication & Design
  • Hard skills :
    • TOSA Excel
    • TOEIC
    • Orthodidacte
    • Microsoft Tools
    • Coding skills (optionnal 30h)
    • Langues : anflais / FLE (Français Langue Etrangère)

Expert skills 

  • Wine & Spirits Culture
  • Wine & Spirits Production
  • International Management
  • Procurement
SEMESTER 2

You have 2 choices:

  • Academic Semester

INNOVATIVE & ENTREPRENEURIAL SKILLS

-Innovation management and entrepreneurship

-Complexity Management

-Corporate project

CORPORATE PROJECT

A consultancy mission on a real and current issue of a company. Corporate projects enable participants to gain valuable hands-on experience of business conduct and strategy and deal with the practical complexities. Students are guided by their KEDGE tutor
throughout the project. The assignment is done in groups of 4 to 5 students. A combination of collective and individual work. Final presentation in front of the corporate and KEDGE tutors.

OR

INTERNATIONAL ACADEMIC EXCHANGE AT SUZHOU UNIVERSITY (CHINA)

YOUR CHOICE OF EXPERIENCE

Your choice of experience

  • INTERNSHIP in France or abroad
  • PROJECT:associative, entrepreneurship...
  • LEARNING TRIP ABROAD You can find a job or take some language courses
  • OTHER CORPORATE PROJECT

Master of Science (MSc)

Format :
Full time
Duration :
3 academic semesters
Language :
English
Campus :
Bordeaux Paris Lausanne
Admission level :
Bachelor's degree - 4 years

Intake: October

CURRICULUM

SEMESTER 1 to 3

Combination of in-class and distance learning courses ( about 30%)

WINE AND HOSPITALITY FUNDAMENTALS

  • Wine culture - including WSET Level 3
  • The economics of Hotels, Restaurants and Wine

EXCELLENCE

  • Sommellerie & Cellar Management
  • Current trends in the Hospitality industry
  • Wine market & business
  • Finance for hospitality leaders

WINE & HOSPITALITY MANAGEMENT PRACTICES

  • Strategic Marketing in wine & hospitality
  • Valuation & Investment decisions
  • Revenue management and Asset management

CREATING VALUE

  • Entrepreneurship & Event management
  • Project & Business Management
     
    STUDY TOURS AND VISITS

Major wine regions, restaurants and hotels throughout France, Switzerland and Italy.

RESEARCH THESIS

The thesis is a research project, conducted with the support of an academic supervisor. The written report and its oral presentation contribute to one third of the final grade for the MSc.

Short Track

Intake: October

Admission level :
Bachelor's degree - 4 years
Duration :
3 academic semesters
Degree :
MSc, Master of Science
Campus :
Bordeaux Paris Lausanne
Format :
Full time
Language :
English

Master of Science (MSc)

Format :
Full time
Duration :
3 academic semesters
Language :
English
Campus :
Bordeaux Paris Lausanne
Admission level :
Bachelor's degree + 6 months work experience in the wine, hospitality or related industries
SEMESTER 1 & 2

FOUNDATIONS OF WINE & HOSPITALITY BUSINESS
-WSET Level 3 award in wines
- Wine regions
- Art & Wine
- Wine Economics
- Wine Markets
- Wine Distribution Channels &  Negotiations with Distributors
- Restaurant Economics
- Sommellerie & Wine Cellar Management
- Hospitality Economics
- Trends, Innovations and New Business Models
- Managing Underperforming Properties


STUDY TRIPS & FIELDS VISITS
- Business Field Trip: French wine regions
- Business Field Trip: Swiss surrounding wine regions


DEVELOPING A SUCCESSFUL BUSINESS
- Entrepreneurship
- Wine & Hospitality: CSR and Sustainability
- Hotel Financial Statement Analysis
- Advanced Corporate Finance for the Hospitality Industry
- Valuation of wine assets
- Investment Strategies in Wine
- Strategic Wine & Hospitality Marketing
- Applied Wine & Hospitality Marketing
- High Performance Distribution
- Strategy for Hotels
- Revenue Management for Market Leaders
- Maximizing Individual and Collective Performance
- Business Research Methods
- Project Management / Consultancy

SEMESTER 3

RESEARCH THESIS

The thesis is a research project, conducted with the support of an academic supervisor. The written report and its oral presentation contribute to one third of the final grade to obtain the MSc degree.

FULL-TIME 6-MONTH INTERNSHIP

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