CONTRIBUTIONS & PUBLICATIONS ACTIVITIES & NEWS NETWORKS
Headed by Olivier Gergaud, the centre of excellence supports transformation taking place in the Food, Wine, Spirits, Catering, Hospitality and Tourism sectors. It offers assistance to decision-makers and develops local and international projects, providing financial support to those working in these different markets. It also plays a role, in close collaboration with Kedge Wine School run by Jérémy Cukierman, in training future managers within these different sectors.
Lines of research
Team
- Tatiana Bouzdine-Chameeva
- Alexandra Couston (Centre of Excellence Marketing)
- François Durrieu
- Marc Faget
- Claire Garnier
- Olivier Gergaud
- Xavier Hollandts
- Jonas Holmqvist (Centre of Excellence Marketing)
- Sajjad Jasimuddin (Centre of Excellence International Business)
- David Jaud
- Anicia Jaegler (Centre of Excellence CSR)
- Florine Livat-Pécheux
- Thierry Lorey
- Renaud Lunardo (Centre of Excellence Marketing)
- Jeanne Métivier
- Stéphane Ouvrard (Centre of Excellence International Business)
- Olivia Petit (Centre of Excellence Marketing)
- Frédéric Ponsignon
- Hervé Remaud
- Bradley Rickard
- Lisa Thomas
- Riccardo Vecchio
Claire Lamoureux
Thesis: Wine tourism and performance of wine companies: Analysis of business models
The objectives are to develop a business model classification for wineries developing wine tourism activities, to measure their resilience to crisis, and to improve performance for future development.
The indicators to consider in business modelling: cost efficiency, sustainability and economic impact.
Alicia Gallais
Diana Arcila Perdomo
Vidéo