Attending our Digital Winter School is a great way to enhance your knowledge and broaden your international experiences. During the first course session of our programme, you will learn more about the ‘buzzword’ technologies – what are they, how do they work, what are their applications- thus enabling you to better contextualize these tools; indisputable drivers of modern business.
In the second course, you will learn more about the impact of these technologies on the companies and the people who use them, with a specific focus on how companies are developing catered, enhanced and specific marketing based on data gathered, collected and analysed.
We hope you enjoy this digital experience with us!
The timing of every special event, the process, the transportation, the lunches/dinners and every little piece that went into making each day one of the best days of our lives :) It is a true privilege to have been a student at Kedge, and a member of the summer study abroad in Marseille. My perception of the world has been enlightened and enriched in so many ways. Beauty defines itself in a more elaborate form, with visions unimaginable. I have seen culture I could only dream of, I have tasted food I will never forget, I have stepped foot in castles, looked up at cliffs 50 X my size, and tasted the salty Mediterranean. I have breathed the French air and felt the atmosphere all around me. In the end, I have been left with a kaleidoscope of experiences I will be forever grateful for.
Graduating from the IBBA programme in 2014, I took advantage of my schooling to multiply my experiences abroad: Dubai, Shanghai, Istanbul, Denmark, South Africa. Over 48 months at KEDGE, I only stayed on the Marseille Campus for 18 months. I did both internships and academic exchanges. I was able to discover incredible cultures and completely different ways of seeing the world.
After my end-of-study internship in Cape Town, South Africa, for a large French agro-food group, I decided to stay with the company and continue to develop our presence in the Sub-Saharan region and in East Africa. After 3 years in the company, I wanted to come back to France to create my own company. And to hide nothing, the return is not easy at all! It is precisely in South Africa that the idea of Hadrien's Cocktails germinated. Indeed, during a festival in the middle of summer, under 40°C, I go to the nearest bar for a fresh Mojito. The waiter tells me that he doesn't make cocktails because it's too long and his waiters are not trained. The idea then germinates to have a preparation already fresh with crushed ice inside, and especially with real mint flakes, and for that, you need a frozen preparation. I then start making Mojitos in ice cube trays in my kitchen to see how it behaves. And 18 months later, I brought out the first range of Hadrian's Cocktails: Cocktails with real fruit, without colouring or preservatives, and with that specific granite texture that allows the product to be consumed immediately. After the launch in 2017, we went from 40 supermarkets to 450 in 2019, we work with 80% of the classic brands. And this year, we are launching 2 new ranges for children, including a real mass market product, healthy popsicle sticks that provide 3 of the 5 portions of fruit recommended for children. Our ambition: to become the "Pom'potes" of popsicle sticks. We had also developed many partnerships with festivals (the idea came from a festival after all!), but the economic situation cancelled all our projects. We also had to deliver the amusement parks. Here again, status quo. Finally, to counter our seasonality, we are launching a range of salty culinary aids to have an activity during the winter periods. The first skill developed at KEDGE: Negotiation! Then the international side of my program, which allowed me to open up to the world and develop adaptability skills. Finally the pro-activity: always do more than requested. Indeed the Pro-Act program is really perfect to develop this ability. I myself remember having done two pro-acts when only one was necessary for the diploma requirement.
Over the past 2 decades, consistently at a senior-management level with major multinational companies (IBM, Tyco, ADT Caps, ACN), I have gathered substantial experience of business practices ‘in the real world’. When I decided to return to the world of academia, first to complete my Executive MBA and now my DBA, obviously these experiences were and have been tremendously beneficial to me. However, the opportunity to take a step back and to contextualize my acquired knowledge in the framework of business and management research and applied theory – particularly in the field of Organisational Behaviour – has helped me to diversify my business acumen and quite simply has given me more tools to use in my professional life as a manager, which I have no doubt are now and will continue to be valuable assets.
Next January, I will start an internship in London, working in the City. This first international experience will give me the exposure and the language proficiency I need before embarking on further travels. In August, I will be leaving for an 18-month stint in Wilmington, in the United States, where I will be studying towards a dual French/American degree. Beyond the experience of expatriation itself, this will make my CV stronger and more appealing to international-minded recruiters.
She did not hesitate for long. Only a month into her four-year long course,Soriana decided to go for a dual degree,amongst the many options available. At the end of her second year, she left the Marseille campus for San Diego University,in California. “I spent three amazing semesters there. I was taking the same courses as American students,was living with them... In nearly two years abroad,you really have the time to soak up the local culture”,says Soriana. A year into her exchange,the 23 year-old started to plan ahead and applied for graduation internship positions. The move paid off and Soriana was able to spend her fourth semester at Airbus UK Helicopter, in Oxford,starting in January 2015. “I was working in events marketing, helping with organising airshows.”So,was the dual degree approach worth it? “Yes,I think it was. I did not necessarily realise it at first but during my internship people were often remarking on it when introducing me.” Having graduating in May 2015, Soriana then opted for a gap year. “I wanted to take a break and take the time to think about what I really wanted to do for my Master”,she says. Living in Australia since August 2015, this kayaking fanatic plans her road trip according to the best spots. She works hard between two kayaking trips,however: “I spent three months in Darwin working on a mango plantation,then a few weeks as a waitress in Brisbane,and I currently work as an au pair in Melbourne.” She is never short of plans and projects, that’s for sure! Soriana wants to work as a project manager in the aviation industry. Looks like she is off to a great start!
"I choosed KEDGE IBBA programme. I started my journey by doing a year and a half at school. I then did an internship in event management in Monaco for 6 months. After that, I went to university in Mexico for a year and a half. For my fourth year, I was taken for an internship in Australia. After these 6 months of internship, I wished to finish my studies in Australia by doing my M2 in Sydney. Hence, my career path within the school has given me a great international outlook. The Kedge community is very important too. During my various experiences abroad, I have been able to meet many Kedgers on the spot and this has allowed me to create many relationships, both on a personal and professional level."
I've only wanted to go abroad. I chosed to go to a business school and to have a double degree with a faraway country, a very different language and culture. I joined the IBBA program in Marseille, which gave me the opportunity to go either to India or China, and I chose China. I spent two years in Marseille and then two years in Shanghai in China.
Basically, I have a rather financial profile. I did my end-of-study internship in Finance in Shanghai in a German group ZEISS specialized in optics. I was then offered to go to Germany for a year, where I did a graduate programme. I did two 6-month assignments, the first one in cash management and the second one in financial control.
I didn't want to work in finance, in a big group based in Germany, I wasn't interested, even if I had the opportunity to stay. I looked for what I wanted to do, and what I was interested in was aeronautics, airplanes. I was always interested in that, I took flying lessons and so on. So I told myself that my dream was to join Airbus. So I did a master's degree at ESCP-Europe Paris, in partnership with Airbus, I spent a month with them to be trained in aeronautical project management. We worked on case studies with people who worked at Airbus, it was a diploma programme for them and a specialisation for us. After that, I wanted to do an internship with them. I found an internship at STELIA Aerospace, the Airbus subsidiary that manufactures aircraft seats for airlines. The name is different because we equip both Airbus and Boeing. For 6 months, I assisted the Asia team, which is based in Bangkok, from France, on tenders from different airlines.
Then I got a VIE in Bangkok to take care of business development in order to sell seats in the Asia-Pacific zone, from India through South Korea to Fiji, New Zealand, the Maldives, etc. I was able to work with the Asian team for 6 months. For all this extremely large area, we are 3 people based in Bangkok to manage the airlines. This mainly involves business development, project management, responses to calls for tenders, a lot of prospecting, customer management with airlines such as Thai Airways, Asiana Airlines, Singapore Airlines which are our biggest customers. We also have to liaise with our team in France to be able to offer them additional services and maintenance. It's quite global, it's selling seats but also after-sales service. During two years in China, I really had an appetite for Chinese, Asia, learning Asian culture and languages, especially Chinese. After these episodes in France and Germany, I wanted to go back. I chose Bangkok for the Asian side, to work with Chinese companies. A large part of my time I travel to visit these companies, in China, Singapore, Indonesia who have Chinese interlocutors or people of Chinese origin with whom I speak a little Chinese. When you tell them that you have studied in China, that you can have a little conversation, it helps the relationship a lot, especially as a Sales person.
I started to learn Thai but I don't work much with Thailand, so I haven't made too much progress. In Thailand, people speak English well enough but in China, nobody speaks English, they only speak Chinese, as you could see during your tour in Asia. First of all KEDGE allowed me to live in China for two years, which is not given to everyone. It gave me a huge opening of mind to the world. To work in a group with different nationalities when I was in Marseille. KEDGE allows a real opening on the world through the course.
The training that KEDGE gives you the basics, to understand and learn about different subjects. When you are working, when you are on an internship, you can better understand and perfect by yourself in view of the basics you have had.
What I appreciated was the Pro Act and the associations, which are an important part of the school. I was COBFI's partnership manager in 2011. I was 19 years old and I had to look for sponsors. You have to put yourself in the shoes of a professional, you get slapped in the face. To train for a future job as a salesman was very good.
Between my training and my desire to set up my own company, it didn't take me too long to have the idea of setting up a brewery of artisanal and organic beer (I'm quite committed to the environment). So I finally tried my luck with a pro in a brewery in the north of France. I think I'm one of the KEDGE graduates who really used all the skills they accumulated during their schooling, since I had to deal with accounting, finance, strategy, logistics, marketing, sales, communication, web, design...
My training at KEDGE BS allowed me to discover my desire to create my own company through the different courses (entrepreneurship, marketing, communication, accounting) that I followed and to obtain various skills that I could use for the elaboration of this one. But also, as I said above, to lay the first stone of my project by doing my internship in a London startup working in the field of e-commerce. If you too want to get started, I have only one piece of advice: go for it! If you have the desire or the feeling that one day you would like to create your own company, don't hesitate. It will only bring you positive results. Another thing that I realized when I started this adventure is that before you start, you make a lot of excuses for not doing it or delaying the launch. You think a lot about the risks when there are none (and this is also true in other areas).